Pick up the new iPad and suddenly, it's clear...

You're actually touching your photos, reading a book, playing the piano. Nothing comes between you and what you love. To make that hands-on experience even better, we made the fundamental elements of iPad better - the display, the camera, the wireless connection. All of which makes the new, third-generation iPad capable of so much more than you ever imagined.

The best display ever on a mobile device
Everything you do with iPad, you do through its large, beautiful display. And when the display is better, the entire iPad experience is better. The Retina display on the new iPad features a 2048x1536 resolution, 44 per cent greater colour saturation and an astounding 3.1 million pixels - in the same 9.7-inch space. That's four times the number of pixels in iPad 2 and a million more than an HDTV. Those pixels are so close together, your eyes can't discern individual ones at a normal viewing distance. When you can't see the pixels, you see the whole picture. Or article. Or game. In ways you never could before.

The A5X chip with quad-core graphics drives four times the pixels of iPad 2, yet it delivers the same smoothness and fluidity iPad is known for. Even with all that extra oomph, the new iPad still gets an amazing 10 hours of battery life.

Shoot 5-megapixel still images
The 5-megapixel iSight camera features a backside illumination sensor that captures great-looking pictures whether by sunlight or candlelight. Autofocus, tap to focus and tap to set exposure functions mean every photo you take instantly becomes a frame-worthy gem. And with built-in face detection that automatically balances focus and exposure across up to 10 faces, there's more room for more grins. So everyone look at iPad and say "Cheese".

Record HD video in full 1080p
Sometimes life takes you by surprise. You're reading a best-seller on your iPad waiting for the morning train when you spy a gifted performer on the platform. Or you're browsing the web on the sofa when your dog trots by wearing your daughter's tutu. The iSight camera on the new iPad lets you capture all these unpredictable, beautiful and hilarious moments. In 1080p HD, no less. And with automatic video stabilisation, your recording is free of bumps and shakes. Which is a big advantage when you're laughing uncontrollably.

It's all in the lenses
Megapixels matter. But the quality of a photo is determined by other things too - like the camera's optics, image signal processor and software. The iSight camera uses advanced optics to give you the best picture possible. With an f/2.4 aperture and a five-element lens, it captures light efficiently to produce a sharper overall image. And the hybrid infrared filter - typically reserved for expensive SLR cameras - keeps out harmful IR light for more accurate, uniform colours.

World ready. And very well connected
You use your iPad a lot, so you want it with you wherever you go. The new iPad offers the most comprehensive support for networks around the world. It's designed with mobile antennas that access a larger frequency spectrum. That means you can get online almost anywhere you are. You can even pop in a local SIM card to get a connection when you're travelling.

iOS
The world's most advanced mobile operating system.
iOS is the magic behind iPad. It lets you see and do everything using Multi-Touch. It includes all the powerful, innovative, and fun built-in apps you use every day, many times a day. It's the preferred choice for app developers. And it's yet another reason no other device comes close to iPad.

4G or not 4G, that is the question;

iPad with Wi-Fi + 4G keeps you connected to the Internet using a fast mobile data connection when Wi-Fi isn’t available. So you can stay connected when you’re commuting on the train, hanging out at the park or looking for directions on the road. It’s available without a contract, and service is sold separately. See your carrier for tariff information.1

About Data Plans for iPad
To start mobile data service on your iPad with Wi-Fi + 4G, you will need a micro-SIM card and a data plan. A range of data plans is available and most don’t require a contract. When you order your iPad with Wi-Fi + 4G from the Apple Online Store, you can add a micro-SIM card from any of the carriers listed below. You can start data service anytime after installing the micro-SIM card. Some plans can even be started from the iPad.

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