With tumbling prices and features galore, standing out in the big-screen TV market isn't easy.

However, Philips has managed it with distinction in the last 12 months - and amazingly the 40PFL9704 tops its previous successes.

It's part of Philips' 9000 series LED Pro range of TVs, which also includes the 46-inch Philips 46PFL9704.

A brushed aluminium frame and three-sided Ambilight system lends this 40" LCD TV a unique look, but it's the sheer quality of its hi-def pictures - and, more unusually, its built-in speakers - that give the 40PFL9704 the enviable status of being one of the best flatscreen TVs around.

Its on-screen success is largely down to what Philips calls LED Pro, a backlight system that features 224 LED lights arranged behind the entire screen, which can switch on and off individually.

Philips uses LED Pro to differentiate the 40PFL9704 from other less serious variants of LED tech available.

Compare this Philips' 'local dimming' system (where any segment of the screen can be in total darkness while the segment beside can be at maximum brightness) to 'edge' LED lighting from the likes of Sony, Samsung and LG.

Edge LED systems are self-explanatory - LED lights around the frame shine light into the panel, potentially leaving the middle of the screen far less dynamic.

تلویزیون فیلیپس "40 - 40PFL9704 - LED

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تلویزیون فیلیپس 70PUT6774 70inch